Broadcast Languages: Hindi & Bhojpuri
Started Year of Radio Kesari: 2022
Frequency : 90.0 FM
Region of Broadcast: Deoria
Tag line : Dhun Zindagi Ki & Deoria’s biggest public platform!
Known for: Infotainment Shows
Genesis: The Maa Sharda Foundation has worked on a range of livelihood-related issues since its inception, placing a special emphasis on the rights of women, children, and everyone in society. Since community radio can play a significant role in the lives of the community, MSF decided to establish a community radio station in order to reach out to the large community and create a positive impact in their lives.
Thematic Focus: As an infotainment CRS, the main goals of Radio Kesari are to make the community aware of their rights and government programmes, to promote better education, and disseminate information on agriculture and natural calamities, while also being a source of entertainment and cultural promotion. Radio Kesari is committed to promoting women’s rights and equality in society, particularly in Deoria. Poverty is another area of focus to which the CRS is allocating its resources.
Sustainable Development Goals: The SDGs that the CRS focuses on and aspires to achieve are
SDG 1: No Poverty
SDG 3: Good Health and Well Being
SDG 5: Gender Equality
SDG 6: Clean Water and Sanitation
SDG 13: Climate Action
SDG 16: Peaceful, Justice for all and Strong Institutions
Primetime Programmes: A number of well-known programmes are produced and broadcast by the CRS, including Halchal, Gaane Ke Bahane, Umeed, Biraha, Kheti Kissani and Kesari Vox Capsule.
Innovations in format or any other way: Apart from traditional broadcasting, Radio Kesari also engages with its target community through the means of narrowcasting.
Sustainable Strategies: The Maa Sharda Foundation, Radio Kesari’s parent organisation, provides financial and technical support to ensure the seamless functioning of the CRS. The CRS also generates its own revenue by means of the different campaigns and projects it undertakes.
Major concerns in the Community: Lack of proper information about government programmes, gender inequality and discrimination, child marriage, sanitization, flooding, poverty & hunger, and unhealthy lifestyle are the main issues in the community. The CRS is doing its best to address these issues and help the community eliminate them.